Founder & CEO
Peter’s experience and expertise has been focused on building high-growth businesses in enterprise software and launching innovative technology solutions. For the past 20 years, Peter has held Executive and CTO positions in several technology companies such as Nomi, InterAct Public Safety Systems and True Systems.
Prior to SOMA, Peter co-founded Nomi, an omni-channel retail solutions company. At Nomi, Peter personally architected and built a retail analytics and engagement platform for enhancing the “In-Store Experience”. Designed and manufactured one of the 1st iBeacons and a cloud-based sensor for tracking in-store shopping behaviors. The platform accounted yearly for 250 trillion behaviors tracked and analyzed in real time.
Peter is CEO of SOMA, responsible for driving product and platform development; defining business goals and executing through growth; and general operational and financial responsibilities.